This is a little break from my usual content, but it’s something that I’ve seen other bloggers write posts about and which I’ve always found to make for pretty interesting (and amusing) reading. Quick disclaimer: these observations are based on beauty and lifestyle blogging so I don’t want to paint every blogger with the same brush. It’s totally tongue in cheek for the most part too so please guys, don’t get offended by any of it! But I think we can all agree and relate on a few of these things (and hopefully have a little laugh at ourselves along the way). So without further ado, you know you’re a blogger when…
1. You start taking social media A LOT more seriously…
This one is probably the most obvious, but no less important than the others. And I think it’s true for every type of blogger out there, whether you write about beauty or fitness, art or parenting, or anything else in between. Blogging and social media seem to go hand in hand these days; they are so well linked and speaking from personal experience, I have social media to thank for the vast majority of traffic to my blog.
I spend far too much of the spare time that I have on social media these days. Instagram, Twitter, Facebook and YouTube along with Snapchat…. That’s a lot of catching up and posting to do across various things (and I don’t even have a YouTube channel, yet…), but it’s all part of this blogging business we find ourselves in, and if we’re not in it, then the danger is you fall out of the loop and your blog or social ‘persona’ gets forgotten. So it seems like consistency is just as important as content.
Instagram is a huge platform (I think it’s even overtaken Twitter in terms of usage?!), and it’s without a doubt my favourite social. The only thing I hate about it though, and Twitter too, is all these fake accounts and ‘bots’ which can give a completely false figure when it comes to followers. Don’t even get me started on the whole ‘buying followers and friends’ BS either. It’s just sad and so ridiculous.
Social media is a bit of a numbers game though unfortunately, and it does seem as though if you don’t have a good following or a high DA then you’re not ‘worthy’ of brand collaborations or sponsored posts. But at the end of the day, if you care about your content, and you have actual real people reading what you have to say, then you should be proud of yourself and what you’ve achieved. There isn’t a hash tag called GirlBoss for nothing!
2) Marble, Rose Gold and Copper will all start to feature in your life. Probably.
I never wanted to cave to this trend if I’m honest with you. As much as I thought it was so pretty and ‘aesthetically pleasing” in photos, I didn’t really want to be part of something which was already so popular. I guess I just don’t like the feeling of being a sheep and/or copying other bloggers. But then something happened over the last couple of months. It was like some sort of internal change occurred and before I knew it, I was buying copper photo frames and ordering marble backing for my desk! What the hell happened? Personality shift? Beauty blogger witchcraft?! Whatever it is, I just get it now. Marble really DOES look lovely in photos, and makes a great backdrop for flatlays. And the copper and rose gold homeware is something which to be totally honest with you, I can definitely see me buying more of in the future. Probably from Oliver Bonas or H&M (two blogger faves for homeware).
The whole cliche of having a pure white office space with cute little succulent plants in pretty copper pots, those IKEA plant pots to store all your brushes in, a marble-encased Mac book perched on the desk and some white or pink fresh tulips looking oh so cute in their white farmhouse-style jug is all such a blogger stereotype… but I’ll hold my hands up and admit it’s a stereotype I kind of like.
3) You Look at Food, Coffee, Make Up (and even your feet!) In A Different Light. And Angle.
Ah yes. The art of the flatlay….Before I became a blogger I literally had no idea what this even was. But it’s something which I’ve gotten my head around now, and I actually really enjoy taking photos of random objects from above. If there’s one thing which blogging and social media have encouraged me to do it’s to up my photography game. Because these days you could be minding your own business doing your blogger-thing and not too fussed about the images which go with your content, when in actual fact, I think that the photos that accompany a blog post are just as important. If not even more so for visual-heavy blogs such as fashion, interior or of course, photography itself.
Photos are the single first thing which can potentially attract new visitors to your blog on a first-impressions basis. If somebody happens to like a photo you’ve posted on Instagram, there’s a very good chance they may go to your page and check out your feed. If they do that and like what they see, then there’s also a very good chance of them visiting your blog to see what your content is all about. So it’s super important to make the photos count.
Some blogger favourites include the usual coffee cup and hand shot, a classic make up flat-lay, an autumnal feet-in-leaves picture, or a good old cup of tea and something sweet to eat. They aren’t the most original ideas, but for some reason, they seem to be popular on social media. And I do quite like taking these sort of pics.
4) You Start To Get More Interested In Blogger Tech…
It’s not like I would have said no to a MacBook Pro at any other time anyway, but for blogging in particular I can’t think of a better laptop to work on than that, especially as they seem to be geared more towards all the creative software. (I’m still plodding away on what I like to call my little Mac-dupe – a Toshiba ChromeBook which is so slim and super speedy but obviously the Mac is still my most lusted-after item).
Second to that would be a camera. And when I say camera I mean a proper camera. (As opposed to my current camera of choice which is unfortunately my iPhone 6…not exactly the best piece of tech in the world. I do love Apple but the 6’s camera quality is just a little shoddy. Thank God for editing apps!) A DSLR either from Canon such as the 7D or something from Nikon would be great.
The Olympus Pen E-PL7 was the ‘blogger favourite’ for the best part of last year. Thanks to a combination of beautiful hard-ware and blogger-friendly features including built in wi-fi to instantly share photos on social media it was always going to be a hit, and it’s still on my wish/watch list. I just need to start saving some bloody money which is SO MUCH easier said than done.
5) You Start Thinking About You Tube….
Now this one is purely speculative as I don’t imagine that everyone who is a blogger wants to be a You Tuber. But I’m sure it must have crossed a lot of blogger’s minds once their blog starts doing well and they begin to build up a good following. There’s always that question of “what if it really took off and I became another (insert favourite YouTuber here?). I’d be lying if I said I hadn’t thought about starting up a channel. But I wouldn’t know where to begin with all the editing and actual filming for a start.
It definitely wouldn’t be a channel where I do tutorials or ‘get ready with me’ videos, hell no. I can barely manage the most basic of make-up application on myself let alone teach others. But I do love writing reviews. I guess I’m a bit of beauty-geek in that respect, as I really like to test-drive something and cut through all the marketing-crap that’s put in front of us with any new product launch.
I don’t know….I love the idea of having an actual proper chat to camera sometimes instead of typing words on a laptop but YouTube isn’t for everybody, and it takes a special sort of person to do well on there I think. I’m not too sure I am that person to be honest but never say never…
So that’s it for this post! It’s a bit different I know, and as usual I’ve rambled on for a lot longer than I was meant to. There’s so much more I could say about blogging but I’ll save it for another time and another post. I hope you enjoyed reading this and had a little chuckle to yourself if anything I’ve talked about resonates true with you too. Let me know in the comments what your thoughts are about being a blogger these days, and I’ll be back with a new review very soon! (Check out my last post here for a first impressions chat about two different sets of false lashes).
Thanks again for reading – means a lot to me x