The Problem with Blogging

The Problem with Blogging

There was a quite a lot of drama over the weekend, and I’m not talking about the fact that I didn’t eat half as many eggs as I’d planned to (hope everyone had a lovely Easter by the way!). I’m referring to a bit of a hot talking point within the blogosphere surrounding the whole ‘buying followers/using bots’ issue, and it made me think about the problem with blogging.

The Problem with Blogging

I’ve only been blogging more seriously for just over a year now, but even within that short period of time I’ve seen and heard quite a bit of ‘behind the scenes’ information which makes me think that there is a problem with blogging these days. Part of the problem though, is that the actual ‘blogging’ part has taken a huge back seat to accommodate for social media; namely Instagram. Instagram is fast becoming the bane of my life lately, and I’d love to know whether there are any other bloggers out there who feel the same as me on this.

Basically, it’s a never-ending cycle of posting photos to gain more likes, followers, ‘influence’ and all-round social-media Girl Boss status. At least that’s how I feel it is within the blogging community. When I first started blogging I wrote family and lifestyle posts centred around being a mum with two little kids. Literally a toddler and a baby (there’s only 15 months between my children- it’s a little hectic sometimes but I love it, mostly).

My Instagram feed was filled with row upon row of gummy smiles, toy-filled floors and squidgy little hands around my neck or pulling my hair. I was so proud to be a mum that I shared everything online. And then something happened within me and I suddenly got so private about the content I was putting out there about the children that I deleted the blog and every single picture of the kids. My feed went from over 1000 pictures to just over 100 once I had wiped the kids pics from there. Wowzers.

I started beauty blogging because I still wanted to have a blog, but I wanted something safer to write about which I wouldn’t get bored of. I often write pretty long posts like how this one is probably going to turn out, and I worry that I might alienate some of my readers by waffling on for too much. But I feel that the beauty of blogging is that you can make the content whatever you want. Some girls prefer to write really short and image-heavy posts, others like to waffle on like I do. It’s entirely up to us and that’s why I love it so much. I love writing. Period.

The problem with blogging these days though, is that Instagram has really started to affect my blog; and by that I mean I’ve almost taken more of an interest in my feed and followers than I have with my blog content. Which at the end of the day is a bit of a shame. I think I spend so much time trying to create a nice feed because I hope that my followers will then go and visit the blog, and I must admit I think a lot of my traffic is from Instagram. (Not that I’ve ever even attempted to look at Google Analytics though).

Gaining followers on Instagram feels pretty good. But here’s the punch line. They have to be REAL PEOPLE to make it count for anything and to make it all worth while. This whole shit storm over the weekend about famous bloggers buying followers and using bots really annoyed me, as I’m sure it did for a lot of bloggers, because it totally undermines what the vast majority work so hard to achieve; an organic following.

I’ll never forget when I hit 1000 followers on Instagram quite recently. It felt amazing to think that many people were interested in seeing what I posted and wanted to continue following me. Obviously we all get dips and declines in followers; that’s totally natural and part of the unpredictable joy that is social media. But you just deal with it and plod along.

Finding out that some of the big-name bloggers and influencers (who are paid a pretty penny for sponsored posts and brand collaborations) are doing dodgy dealings is not cool. I kind of feel cheated, annoyed and weirdly proud at the same time. The latter being the fact that I would never stoop so low as to buy followers or use a bot to generate a ton of likes. I mean honestly, what the hell is the point?? I find it’s so obvious. What I don’t understand is why the PR’s and brands aren’t doing their research a little better before working with certain bloggers who are clearly cheating the system. The joke is surely on them when they find out that the blogger who they have paid to create sponsored content for her 10k-plus followers might only have a fraction of that. Not so much of a reach then is it?

I don’t really know where I’m going with this post to be honest, I’ve literally typed out almost 900 words on this now…..

I think I just want any other bloggers reading this to know that no matter what your following, whether it’s ten, 100 or 10 thousand, be proud of the fact that YOU alone have achieved that figure. You are responsible for those people wanting to follow you and see what you post, and that’s a pretty special feeling.

I think the main thing for me to focus on following this whole ‘Insta-gate’, is to really concentrate on the blog as opposed to Instagram. In the early days of my blog, I’d take the blogging as a priority over Instagram. Sometime over the past six months or so though I think the tables turned and I became pretty fixated on Instagram.

the problem with blogging

The problem with blogging, for me at least, is that I’ve neglected it in favour of social media.  It’s time to regain some perspective and remember why I started blogging in the first place. Not to gain followers, but to have a voice, and share it with others.

Well that was a bit deep for a Tuesday evening! I’ll be back with a review post pretty soon. If anyone has any thoughts on this issue though, whether its to agree or disagree, then please drop me a comment, I’d love to know your thoughts on it all.

And if you fancy reading something a little more light-hearted about blogging, then check out this post.



  1. Ekaterina
    April 18, 2017 / 9:42 pm

    Totally agree Emma! It seems to be all about numbers and followers rather than content now. Social media has taken over everything! I’ve been reading a lot of interesting stuff about youtubers as well – some of them have thousands of subscribers but not really many views on each video which seems weird. So perhaps they are buying subscribers on there too. I can’t keep up! But you’re right, we just have to focus on our writing and why we started blogging in the first place and try not to get too caught up in the madness! You’re doing a brilliant job 🙂

    • April 20, 2017 / 6:05 am

      Hi Ekaterina, thanks so much for your comment! I think you’re right about youtubers as well, everything seems to be a numbers game these days it’s just not right! Couldn’t agree more about remembering why we all started blogging in the first place, it’s more important now than ever before I think! Keep up the good work with your blog and channel too, I love them both!

  2. Sharon
    April 18, 2017 / 10:14 pm

    This is such an inspiring post. I’m a new blogger and I’ve definitely been VERY fixated on getting my Instagram posts good enough so that they’re “likeable”. It’s good to know some of the real issues of the blogging/Instagram world and to not take it so seriously. Thanks for this!

    • April 20, 2017 / 6:09 am

      Hi Sharon, firstly thank you for such a lovely comment! I can’t tell you how much it means to me when I get positive feedback such as yours! Being new to blogging means you’ve come in at a time when there are so many questions being thrown up about authenticity etc which can maybe make you doubt your reasons for blogging in the first place! But I think the important thing to remember is it’s NOT a numbers game, whatever other people may say. Yes it’s good to have a healthy following, but I’d rather have a genuine and good engagement with ten real people than 1000 bots who don’t even actually ‘exist’ any day of the week! Keep going with it lovely! X

  3. Linda
    April 18, 2017 / 10:52 pm

    Brilliant Emma, nothing more to say than brilliant.

    • April 20, 2017 / 6:10 am

      Thank you so much Linda! Always so nice to hear positive feedback x

  4. April 18, 2017 / 11:28 pm

    I honestly couldn’t agree with this more! I’ve done the exact same and have really neglected my blog which is a shame as it was everything to me. I think for me being so fixated on growing my social media has made me fall out of love with blogging and cause me to forget why I loved it. I’ll be following in your footsteps by concentrating on my blog more! This post has seriously opened my eyes, love it! -xo

    • April 20, 2017 / 6:13 am

      Hey Chloe! Thanks so much for your comment lovely, and it’s so nice/comforting when I hear that other bloggers feel the same about all this. I totally agree with you about falling out of love with blogging because that’s exactly what happened to me recently, I just became a little obsessed with getting my Instagram right and I wasn’t paying half as much attention to the blog. It makes me so happy to hear that this post has helped in some way to inspire others to crack on with their blogs, thanks so so much!!! X

  5. April 19, 2017 / 2:07 pm

    I hate how it’s all become a numbers game! There’s not enough focus on encouraging people to work hard and build up a natural following. I feel so good when I get good engagement from real people or hit a follower milestone.

    Also, re: children on social media I think I agree. I wouldn’t take issue at a few family pics or photos of my kids but I don’t think I’ll have them in every photo or video like some vloggers.

    • April 20, 2017 / 6:15 am

      Hi Josh, thanks so much for your comment! I couldn’t agree more about the the good feelings that come from building up a genuine and healthy following, and engagement from readers is what makes it all worthwhile for me. Thanks so much again for your comment! I’ll check out your blog in a bit ☺️

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