Blog Con London 2017

Blog Con London 2017

If you’ve been following my blog since last year then you might remember me talking about the Bloggers Festival and the Bloggers Ball in the past. Well last Saturday I was lucky enough to go to Blog Con London, which was the first ‘blogging conference’ of its time. And I had such a good time!

The events are put together by the gorgeous Scarlett from Scarlett London Events, and they’ve become something of a highlight for most bloggers’ social calendars. They’re always the perfect blend of networking and socialising, and each time I have come away feeling more inspired than ever to continue with my blog. The events also make me feel really proud to be part of the blogging community, as I meet so many lovely people who are all so supportive and friendly to each other. *All the feels*.

Brands are there to showcase their products and talk about potential collaborations, and there’s often a giveaway or two happening on the day which is almost always involving social media to one degree or another. And as you can imagine, social media and bloggers are like gin and tonic. Made for each other.

So on Saturday morning I was London bound! I actually took a ‘what’s in my bag’ snap before I left, as I thought I’d share the sort of things I take to blogger events in case anyone is curious.

It’s pretty standard really. There’s business cards to hand out to brands, brolly AND sunnies (because this is England after all), two red lipsticks; because you can never have enough red lipsticks, perfume and brush to make yourself feel semi-presentable, purse, camera and portable charger. The charger I couldn’t recommend highly enough. If you own an iPhone and you’re going to be in London for the day, and not to mention on social media a fair bit of the day, then YOU WILL NEED A CHARGER. Trust me. As we all know, the iPhone’s battery is shockingly bad, and the last thing you want is to be in the city without any battery left on your phone. For security reasons if nothing else.

I feel like such a tourist when in London as I rarely go except for things like the blogging events. It’s such a beautiful city and one day I think I’ll end up just taking the train there to have a wander around the sights and take tons of pictures.

The event was held out the Queen Elizabeth II centre, which was about a ten minute walk from Waterloo.

Blog Con London 2017

After picking up my wristband from reception I took the lift to the floor where the event was being held and was greeted instantly by Scarlett. She is  one of the loveliest people I’ve met and is always so personable; taking the time to chat to everyone who attends her events is no mean feat given the fact that there were approximately 400 bloggers at Blog Con London.

There were some new brands who I hadn’t seen at the previous events, and I was keen to get chatting to the reps and find out more about why they were there and what they have to showcase. I made a conscious effort to hand out my business cards this time, and treated the event like a networker as much as a social gathering.

The brands which really stood out for me, in no particular order, where:

Johnny Loves Rosie

The PR girls at this table were absolutely lovely, and the table itself was without doubt the prettiest and most instagrammable display I saw at the event.

The jewellery is so dainty and pretty, and the monogrammed clutch bags are just stunning.

Chi Chi London

I’d never heard of this brand before Saturday but oh my word, they make the most BEAUTIFUL dresses, fit for a prom, wedding or special occasion.

From florals to lace, there’s something for everyone, and I think I heard someone say that they’re stocked on ASOS so I’ll be looking them up at some point in the future for sure.

They also gave out the prettiest goody bags on the day, which included a gorgeous gold bangle in mine, along with some sweets and a catalogue of their latest collection. Loved it!

Lola’s Apothecary

Now I have heard of this brand before. And if there was a prize for the most beautiful-smelling stand, they would win it hands down. They specialize in natural yet luxury skincare, and oh my word, there were so many gorgeous roses and scented products filling the table, it was amazing.

In a move that would have made Kim K West so very proud no doubt, the PR team had put up a ‘flower-crown photo shoot’, which if you did it, would enter you into a competition to win some goodies from the brand….So naturally I went for it, although I did feel more than a little self-conscious…

I think it’s a case of, ‘I look embarrassed, because I am’, but it was good fun and at least I got to say I’ve officially worn flowers in my hair.

Natural World Hair

Speaking of hair, the girls at Natural World Hair were SO lovely. I talked through my current hair condition (eternally parched and abused by bleach and heat), and was recommended the new colour-range they have just brought out. There were no samples of that to hand, but I was given a little bottle of their classic Argan Oil Shampoo which I’m excited to try out, and will report back on if I like it.

I loved the fact that they had a lady there to do free braids – that was a really nice touch. I opted for the classic french braids, one either side, which were tied together at the back so I still had a little hair loose.

I was so happy with the finished result and the girl worked amazingly fast (I feel awful that I’ve forgot her name), but she was really lovely and did so many girls hair on the day so hats off to her.

Love Inc

The last brand that really caught my eye were Love Inc. They make some pretty funky neon signs along with quirky candles and prints.

I really liked what this brand were about – they were unique and fresh, not trying to really emulate anyone else, and I think they’ll go a long way with their products.

The other element to Blog Con London which marked it apart from the other two events hosted by Scarlett is that there were little workshops/talks happening throughout the day which you could attend for free, providing you got there early enough, as seating was limited to about 15 bloggers per table. There was a mix of topics including upping your photography game, how to work with brands, and increasing your following among others.

I didn’t get a chance to attend any of the talks as I was too busy chatting to other bloggers and brands to remember what time I needed to be at a certain table, but I think it was a great idea, and I hope Scarlett develops it further with her next event.

As always, the time went SO quickly, and I was back on the train before I knew it. I’d like to say a huge thanks to Scarlett and all the brands who attended and provided a sample or goody bag.

There’s a fair few products which I’ll be trying out over the next few weeks so watch this space for reviews…

I really hope you enjoyed this post, and drop me a comment if you went and attended one of the talks – let me know which one you liked the best!

Thanks for reading as always, and I’ll be back with a new post soon. Bye guys xxx







  1. Ekaterina
    March 22, 2017 / 10:16 pm

    Looks like you had a great time – such lovely photos! Those neon signs look amazing. You look lovely with the braids btw 🙂

    • March 22, 2017 / 10:48 pm

      Ah thanks so much Ekaterina! I had an amazing day, it was so much fun. The neon signs were gorgeous I loved them

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