Review of the new L’Oreal Pure Clay Purity Face Mask

Review of the new L’Oreal Pure Clay Purity Face Mask

L’Oreal brought out a range of three new face masks a few weeks ago, and since getting my hands on ‘the green one’ and testing it out, I thought it was time to let you know how I got on with the L’Oreal Pure Clay Purity Mask.

There are three masks in this new range; each with a specific benefit to a particular skin type. There’s the ‘Detox’ mask with charcoal which typically helps to detox and clarify the skin, then there is the ‘Glow’ mask which promises to brighten and exfoliate with the help of red algae extract, and finally there’s the ‘Purity’ mask, which claims to purify and mattify thanks to its key ingredient of eucalyptus.

All three masks also contain three ‘pure clays’ which have their own skin-loving properties, and the idea is that there is a mask for everyone, no matter what your skin type. And even though each one is semi assigned and targeted toward a specific skin-type, there’s no reason to stop you from trying out one or all three of the masks at any given point. (I will definitely be doing that soon as you’ll find out shortly).

So Boots are currently running a promotion where the masks are only five pounds (they are usually £7.99), which I think isn’t too bad value for money considering it’s a pretty decent-sized pot and the clay goes a long way. There was a little skin-type test on a promotional card in-store which is supposed to reveal what sort of skin you have by sticking a piece of card to your forehead, cheek or chin (method in the madness somewhere). After giving it a whirl, I found out that I apparently have oily skin….no newsflash for me there to be honest, it’s pretty much the bane of my life. But glad to see the little test worked anyway.

review of the L'Oreal Pure Clay face mask

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With that in mind, I opted for the green, eucalyptus-infused purity mask, as I thought that the mattifying element would be perfect to combat my daily shine.

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The formula and texture of the mask is like any other clay mask really. There isn’t anything particularly ground-breaking in that respect. It’s a medium to thick consistency which feels very nice and cooling on the skin, and actually dries in a short amount of time, so no longer than ten minutes maximum I would say is needed before this can be washed off gently with warm water and a flannel.

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It’s a nice mask…and does what it says on the jar, literally. It really does mattify the skin but if I’m totally honest, I think it was almost a little too drying, as my face felt pretty tight and dry immediately after removing the mask. And for someone with very oily skin, I think that says quite a lot about the mattifying properties. I think for anyone with excessively oily skin, this will be your new best friend, but for those with normal to dry skin, I’d probably give this one a bit of a wide berth.

Saying that however, if you’ve had a breakout of spots or even just the odd one or two around your chin or nose, then this would be amazing at drying them out and removing excess oil. So I’m not going to rule it out completely, and will still keep on using it.

L'Oreal Pure Clay Purity Mask

The one I’m actually most excited to try is the red ‘Glow’ mask, as I’ve heard from several other bloggers that it is super nourishing and moisturising on the skin, which is something my face could definitely do with right now as it’s been looking a bit lack-lustre lately. If when I buy and try the glow mask I’m really impressed by it, then I’ll pop another post all about it soon, but for now, I’ll stick with the purity one, and see how I get on with it.

Would be interested to hear your thoughts on these masks. Have you used one or more of them? Let me know how you rate these, and I’ll be back with another review soon! Thanks for reading x



  1. August 11, 2016 / 1:09 am

    Ahh this mask looks so gorgeous Emma! Absolutely adore your beautiful photography and the blooming beautiful backdrop of stunning flowers. The packaging is lovely, although it’s a shame the mask itself is a little drying, but it’s good it lives up to what it says. I’m definitely with you; the Glow mask has captured my attention and I think that’s the one I’d be most excited about trying out too! <3

    Sophie | soinspo xo

    • August 12, 2016 / 12:25 pm

      Thanks so much for such a lovely comment Sophie!! I’m really keen to try out the Glow Mask, think it sounds fab and definitely the right one for nourishing skin. L’Oreal have been a fave of mine for years with skincare, think this range is amazing value for money xx

  2. August 12, 2016 / 10:40 am

    I was curious about trying these, now I’ll definitely buy them (especially if they dry out spots). So reasonably priced to!

    • September 10, 2016 / 3:26 pm

      They’re awesome! Great price too, would defo recommend x

  3. Bianca
    December 11, 2016 / 6:10 am

    Every time summer comes around my skin just gets oily, even using other oily skin face washes and that just don’t do the justice for long.
    So I purchased one of these because of the blog it self which gave me more confidence in which one to get and I cannot give it any negative comments.
    I love it! My skin loves it and helps my makeup.

    Thanks for blogging.

    • December 11, 2016 / 11:11 pm

      Hi Bianca,

      Thank you so much for your lovely comment! It means a lot to me when I hear that my reviews have had a positive impact in one way or another, so thanks for sharing your feedback of the mask, and so glad it worked out well for you! xx

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